I've been keeping this fairly well under wraps on DETOUR, but as some of you know, I'm opening a new men's clothing (and lots of other amazing stuff) store with four other guys in Austin in a few weeks. It's called STAG (sign up for our mailing list on the site) and will be a destination for current fashion with classic roots, gifts that are inspired and unique, and furniture & other oddities for living the life of a modern gentleman. STAG will represent the spirit of style icons like Steve McQueen, Michael Caine, Paul Newman, and Willie Nelson while looking forward to fashion’s next wave. We'll be carrying Ralph Lauren RRL, Burkman Bros, Oliver Spencer, Penfield, Rockmount Ranchwear, Oxen, Filson, Frye Boots, Hamilton Watches, Tanner Leather Goods, etc. etc. etc. - and it will all be supplemented with really great vintage pieces. It's gonna be a blast, and we had a tiny little preview pop-up last night at Mercury Design Studio. A few pics of our setup below.